The client requested a minimalistic blog with with a warm, analog feel.

A place to put down the things they learned and loved in the worlds of music production and creativity.

From the first meeting it became clear that, when it came to colors, the client already had a solid idea of the visual identity of the site.

"I want a dark background with lighter text (dark mode style). And theres this color I LOVE. It is this super light pink, very minimal".

Once again, the client knew exactly what they were looking for here.

Before the first week of the project was done they sent me an idea. From there it was iterating and discussing with the client, always trying to move in a more minimalistic direction without losing the "analog" message.

All colors used in the logo and across the entire site are derived directly from the main pink color.

Heloisa Prieto is an award-winning Brazilian author, best known for her young-adult novels.

She needed a site that could she easy show to national and intenational publishers and agents, and could serve as a one-stop-shop for her fans.

I was brought onto the project by designer Eugenia Hanitzsch, who had already worked with Prieto in the graphic design of her book "Escrita Secreta".

Hanitzsch was given free rein on the design direction, and opted for a simple and clear UI to best accomodate the disparate audiences of young fans and european literary publishers.

I was self-tasked with complaining about designs ideas that would be hard to make mobile-friendly.

Since the data in the site would be mostly text-based, of limited size, and static, I opted out of using a database. Having the data cached and easily accessible meant fast developement, deployment and serving of assets.

Hanitzsch's design required very little in the way of dynamic control of the site, so Javascript was used sparingly.

Electronic music producer, Gus Pessoa, requested an eye-catching site for his fans and future colaborators.

His social media aethetic was used as inspiration for the glitchy-black-and-white style of the site.

An Electronic Press Kit (EPK) is an artist's first contact point with agents, collaborators, and employers.

With a custom EPK page, Gus can now stand out from the crowd of templated PDFs.

Indepent artists often struggle with getting ears on their new tracks. Too many links to different music players can get lost in a social media post, too few won't appeal to a large enough audience.

With custom pages for his future releases, Gus can get his music out to his fans with style.